Client Success Snapshot

Client: Assault Fitness
Industry: Fitness Equipment (B2C + B2B)
Services Provided: Meta Ads Optimization Strategy, Creative Insights & Recommendations
Timeline: 2 Years (2022–2023)

The Challenge

Assault Fitness, the brand behind industry-leading cardio equipment like the AssaultBike and AirRunner, had an established reputation within elite training and CrossFit communities. Their next goal: expand direct-to-consumer sales at scale while maintaining strong efficiency across paid channels.

They partnered with us to refine their Meta advertising strategy, optimize creative direction, and support their team in scaling revenue sustainably—without relying solely on increased spend. A key focus was driving profitability even during aggressive sales cycles like Black Friday/Cyber Monday (BFCM) and year-end holiday pushes.

Our Strategy

Our collaboration focused on maximizing returns through data-driven optimization and high-impact creative guidance:

1. Full-Funnel Meta Ads Optimization

• Built separate funnels for B2C and B2B audiences, tailoring messaging based on intent signals.

• Leveraged a video-first approach, using real workout footage, UGC testimonials, and product demos to warm cold audiences.

• Integrated smarter retargeting strategies based on average order value (AOV) behavior and timing windows.

• Provided ongoing performance feedback to their internal teams to ensure fast creative pivots based on real-time data.
  
  

2. Creative Consulting and Insights

• Delivered quarterly audits analyzing ad performance across formats, messaging angles, and CTA strength.

• Recommended optimizations in video pacing, aspect ratios (4:5 and 1:1 testing), and brand voice to improve engagement.

• Shared trend analysis on emerging competitor strategies and UGC impact, helping Assault Fitness prioritize high-converting content without major increases to production costs.
  
  

The Results (YoY Performance)

Our work together helped drive major revenue growth and improved platform efficiency:

April 2022 – March 2023

• Multi-million dollar ad spend (6 figures annually)

• Impressions: 68.6M

• Result: Strong foundation with lean cost-per-acquisition and a highly efficient ROAS baseline.
  
  

April 2023 – March 2024

• Spend increased by +35% YoY

• Impressions grew by over +115% YoY

• Result: +54% YoY revenue growth while maintaining healthy ROAS and stable acquisition costs.
  
  

Black Friday / Cyber Monday 2023:

• Campaigns achieved a 34% higher conversion rate compared to BFCM 2022.

• Cost-per-click (CPC) decreased by 12%, driving even more volume at lower cost.

• Year-end sales period saw a +48% increase in revenue YoY compared to the previous year’s holiday season.
  
  

Summary

Over two years, we helped Assault Fitness turn Meta ads into a scalable, predictable growth engine. By combining full-funnel targeting, real-time optimization, and creative evolution, Assault Fitness grew revenue by more than 50% year-over-year while maintaining strong cost efficiencies. Strategic creative testing and smarter audience segmentation enabled the brand to capitalize on peak buying seasons like Black Friday and the holidays—without excessive reliance on spend increases. Today, their paid social program is more resilient, scalable, and ready for long-term success.