Client Success Snapshot

Client: The Baked Bear
Industry: Food & Beverage (Franchise – Ice Cream Sandwiches)
Services Provided: Branding, Website Development, Merchandise Fulfillment, Franchise Support
Timeline: 8+ Years (Ongoing)

The Challenge

When The Baked Bear launched, they had a bold product vision and a unique concept—custom ice cream sandwiches with fresh-baked cookies—but they needed a strong, cohesive brand to bring it to life. With only a few physical locations, they required an identity that could scale visually, operationally, and emotionally as they grew into a national franchise.

The challenge wasn’t just launching a brand—it was building a scalable system that could evolve with them, support dozens of franchisees, and maintain consistency across every touchpoint from digital to in-store.

Our Strategy

1. Foundational Branding & Website Development

From day one, we worked closely with The Baked Bear founders to craft a visual identity that reflected their personality—bold, fun, and craveable. Our creative scope included:

• Designing a brand refresh as the company grew, complete with updated logo, iconography, typography, and color systems

• Building their first ecommerce and franchise-ready website (MRKT) with growth and usability in mind
  
  
  

2. Branded Merchandise & Fulfillment

As The Baked Bear expanded into new cities, they needed help producing and managing branded materials across all locations. We:

• Designed and ordered all in-store branded items: hats, t-shirts, stickers, signage, posters, menus, and more

• Built and managed inventory systems to fulfill ongoing needs at scale

• Handled direct communication and coordination with individual franchisees to ensure materials matched store layouts, brand standards, and local requirements
  
  

3. Franchisee Support at Scale

The growth from a handful of shops to a national franchise network introduced operational complexity. Our support evolved to include:

• One-on-one consultation with new franchisees to tailor branded collateral and onboarding assets

• Development of custom materials for local promotions, seasonal campaigns, and regional events

• Ongoing updates to digital and print collateral to maintain brand consistency across the U.S.
  
  

The Results

✅ Nationwide Brand Presence
From fewer than 5 stores to over 30 locations coast-to-coast, The Baked Bear has scaled rapidly while maintaining a cohesive and recognizable brand look—thanks in part to centralized creative control and consistent materials across stores.

✅ Streamlined Franchise Onboarding
Our franchise support model helped new store owners easily purchase branded materials needed for their stores.

✅ Sustained Brand Evolution
Over a decade, The Baked Bear has refreshed its offerings and store experience without needing to overhaul its core identity—because the foundation was built to last.

✅ Long-Term Partnership
This isn’t just a one-off branding job—it’s a multi-year, multi-phase relationship grounded in growth, trust, and strategic support. We’ve stayed closely integrated with their team every step of the way as they continue to expand nationally.

Summary

From concept to coast-to-coast franchise, we’ve helped The Baked Bear grow into a household dessert brand through thoughtful design, operational efficiency, and long-term collaboration. With a scalable system for both digital and physical branding, they’ve been able to maintain quality, consistency, and impact as they open new stores across the country. We’re proud to remain their creative partner as they continue to expand.