Client Success Snapshot

Client: Gymwrap
Industry: eCommerce activewear brand by Nicole Ari Parker
Services Provided: Website Optimization, Meta Advertising, Email Marketing Campaigns
Timeline: 5 years

The Challenge

When Gymwrap partnered with us in 2019, they had a compelling product—a patented, moisture-wicking headwrap designed for active individuals—but faced challenges in scaling their online presence. Their website required optimization to enhance user experience and conversion rates. Additionally, their digital advertising efforts lacked the precision needed to maximize return on ad spend (ROAS), and their email marketing campaigns were not fully capitalizing on customer engagement opportunities.​

Our Strategy

Website Optimization:
We conducted a thorough audit of Gymwrap's website to identify areas for improvement. Implementing A/B testing, we optimized product pages, streamlined the checkout process, and enhanced mobile responsiveness. These changes aimed to reduce bounce rates and increase the average order value (AOV).​

Meta Advertising:
Our team developed targeted Meta (Facebook and Instagram) advertising campaigns focusing on Gymwrap's unique selling propositions. By creating lookalike audiences and retargeting strategies, we improved ad relevance and engagement, leading to higher conversion rates.​

Email Marketing Campaigns:
We revamped Gymwrap's email marketing strategy by segmenting their audience and personalizing content. Automated workflows were established for cart abandonment, post-purchase follow-ups, and product recommendations, fostering customer retention and repeat purchases.​

The Results

Over the course of our partnership, Gymwrap has experienced significant growth:​

• Revenue Growth: Consistent year over year annual revenue increases, marking an over 75% growth in just a few years.

• Improved ROAS: Meta advertising campaigns achieved a ROAS of up to 6.5x during peak periods.

• Email Engagement: Open rates improved by 35%, and click-through rates increased by 20%, leading to higher conversion rates.
  
  

Summary

Our comprehensive digital marketing strategy for Gymwrap, encompassing website optimization, targeted Meta advertising, and personalized email campaigns, has driven substantial growth over a five-year period. This case study exemplifies how a cohesive and data-driven approach can elevate a brand's online performance and revenue.​