Client Success Snapshot

Client: Lite Flight Helicopters (with Orbic Air merged into Lite Flight Helicopters)
Industry: Tourism & Experiences (Aviation / Helicopter Tours)
Services Provided: Brand Transition Support, Lead Generation Landing Page, Meta Ads, Google Ads, Email Marketing (Klaviyo), Ongoing Reporting & Optimization
Timeline: 2025–Present (Ongoing)

The Challenge

In 2025, Lite Flight Helicopters entered a new growth phase that included integrating Orbic Air into the existing Lite Flight brand. While Lite Flight Helicopters was already an established operator, the merger required aligning branding, messaging, and marketing systems into a single, unified customer experience.

At the same time, the team needed a scalable digital marketing engine focused on generating qualified leads for their sales team to convert into booked helicopter tours.

The primary challenge was building a streamlined funnel that:

• Preserved Lite Flight Helicopters’ existing brand equity

• Seamlessly absorbed Orbic Air traffic and demand into one system

• Delivered high-intent leads ready for direct sales follow-up

• Allowed for fast optimization during peak and promotional periods

Our Strategy

1. Brand Transition & Funnel Alignment

Rather than rebuilding the brand, we focused on:

• Supporting the transition of Orbic Air into Lite Flight Helicopters

• Updating paid ads, landing pages, and email communications to reflect a single, cohesive brand

• Ensuring clarity and consistency for customers discovering the brand through multiple entry points

2. Conversion-Focused Lead Generation Landing Page

We created a dedicated lead generation landing page designed specifically to capture and qualify demand coming from both legacy Orbic Air and existing Lite Flight audiences:

• Clear tour positioning and value-driven messaging

• Friction-reducing lead capture forms

• Strong alignment with sales team qualification needs

• Performance tracking built in from day one

This page now serves as the central hub for all paid traffic.

3. Paid Media Strategy (Meta + Google Ads)

We launched and continue to manage paid campaigns across Meta and Google Ads with an emphasis on lead quality over volume:

• Meta campaigns designed for discovery, retargeting, and conversion

• Google Ads capturing high-intent search demand for helicopter tours and experiences

• Ongoing creative testing to improve CTRs and lead quality

• Budget and targeting adjustments informed by real-time performance data

4. Email Marketing & Lead Nurture (Klaviyo)

To support sales conversion, we implemented Klaviyo-driven email strategies:

• Automated follow-up flows for new leads

• Promotional campaigns tied to holidays, gifting moments, and seasonal demand

• Messaging designed to increase booking urgency and reduce lead drop-off

5. Hands-On Reporting & Daily Collaboration

Lite Flight Helicopters benefits from a highly collaborative engagement model:

• Monthly performance reporting with clear insights and next steps

• Daily communication to quickly address performance shifts and opportunities

• Ongoing funnel and messaging optimization aligned with sales feedback

The Results

While this partnership is ongoing, the work to date has delivered meaningful progress:

• ✅ A unified digital funnel following the Orbic Air → Lite Flight integration

• ✅ Consistent flow of qualified leads delivered to the sales team

• ✅ Improved clarity and brand consistency across all customer touchpoints

• ✅ Faster optimization cycles driven by daily collaboration

• ✅ Strong alignment between marketing efforts and booking outcomes

Most importantly, Lite Flight Helicopters now has a scalable lead generation system that supports continued growth without sacrificing lead quality.

Summary

By supporting the integration of Orbic Air into the established Lite Flight Helicopters brand, we helped unify marketing efforts while strengthening lead generation performance. Through conversion-focused landing pages, paid media management, email nurture, and hands-on collaboration, Lite Flight Helicopters now benefits from a reliable pipeline of qualified leads and a marketing system built to scale.

We continue to work closely with their team as a long-term growth partner—testing, optimizing, and improving results month over month.