Client Success Snapshot

Client: SafeSleeve
Industry: Consumer Electronics & EMF Protection
Services Provided: Meta Ads Strategy, Email Marketing, Website Optimization, Digital Growth Consulting
Timeline: 7+ Years

The Challenge

When SafeSleeve approached us, they were already offering a compelling and innovative product line—anti-radiation phone cases, laptop shields, and EMF protection accessories. Their challenge wasn’t product-market fit; it was scale.

They needed a digital partner who could help them:

• Acquire new customers efficiently through paid channels

• Build retention and loyalty through email and owned media

• Optimize their website to improve conversion rates and user experience

• Maintain growth year-over-year without bloated ad budgets
  

What started as a short-term performance marketing engagement grew into a deep, long-term collaboration that continues to deliver results.

Our Strategy

Over time, we evolved our approach to meet SafeSleeve’s changing needs, treating their business like our own. Here’s how we built a full-funnel ecosystem that fueled continuous, compounding growth:

1. Meta Ads That Evolve with the Customer

We launched and managed Meta ad campaigns focused on educating new audiences about EMF protection—a niche that requires trust-building and clear value communication.

• Top-of-Funnel: Built awareness through video ads and UGC-style testimonials

• Mid-Funnel: Retargeted with product-specific benefits, credibility claims (lab testing), and time-sensitive promos

• Bottom-of-Funnel: Used dynamic product ads, abandoned cart targeting, and customer reviews to convert high-intent users
  

We continually refreshed creative based on performance, seasonality, and testing data—resulting in strong foundational ROAS year round, with significant increases in ROAS during high seasons.

2. Email Marketing That Converts and Retains

We restructured SafeSleeve’s email marketing with automation and high-converting flows:

• Abandon cart and browse recovery automations

• Product education drip campaigns

• Loyalty and referral offers

• Segment-based promos (returning vs new customers)
  

As a result, email became one of their highest-converting and most profitable channels, consistently delivering a 30–40% contribution to total monthly revenue.

3. Website Optimization

SafeSleeve’s product category required explanation. We ran audits and implemented:

• Cleaner navigation and filtering by product type/device

• Conversion-focused product pages with icons, lab test proof, and trust badges

• Faster load times and mobile optimizations

• A/B tests on bundling strategies and promotional banners
  

These improvements led to a significant lift in conversion rate and average order value.

4. Data-Driven Growth Consulting

As SafeSleeve grew, we became more than just an executional partner—we advised on:

• Cross-sell and upsell strategies

• Audience trends

• Long-term brand positioning as competitors entered the space
  
  

The Results

The long-term partnership has delivered sustainable growth that speaks for itself:

• 📈 Year-over-Year Revenue Growth: SafeSleeve has grown every single year since we began working together

• 💰 ROAS: MRKT managed Meta campaigns consistently out performed other paid channels

• 📬 Email Revenue Growth: Consistent email list growth of over 10% every year, while maintaining strong open rates.

• 🛍️ Website Performance: Assisted with multiple data driven website redesigns to increase conversion rate.

• 👥 Customer Loyalty: Repeat customers now make up a substantial portion of revenue, driven by email and retargeting
  
  

Summary

Our work with SafeSleeve shows what’s possible when you combine long-term strategy, iterative testing, and a deep understanding of both product and audience. With consistent revenue growth, optimized acquisition costs, and scalable infrastructure in place, SafeSleeve has become a category leader—and we’re proud to continue supporting that journey.